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We recognize you! First time, Product Savvy Founder ready to grow Sales..

We recognize you! First time, Product Savvy Founder ready to grow Sales..We recognize you! First time, Product Savvy Founder ready to grow Sales..We recognize you! First time, Product Savvy Founder ready to grow Sales..

We recognize you! First time, Product Savvy Founder ready to grow Sales..

We recognize you! First time, Product Savvy Founder ready to grow Sales..We recognize you! First time, Product Savvy Founder ready to grow Sales..We recognize you! First time, Product Savvy Founder ready to grow Sales..

Congratulations, You're Ready to Build Your Sales Team:

The Sales Hiring Challenge: Getting It Right the 1st Time:

1st Hire - AE or BDR

Industry Rolodex Hire OR Hunter

Base Salary & Comp Plan

Where to Locate Strong Sales Talent

How to Interview Salespeople

How to Sell your Opportunity

Why Would A Sales Rockstar Join You

What is the Right Size of Your Bench, Today & Tomorrow?

Selling Your Culture








Setting Sales Team Up For Success Is A Full-Time Job: Don't Delay MRR

Sales Playbook

Value Proposition

Your Story to the Marketplace

Training

Onboarding

Sales Meetings 

Quota Setting

KPI's

1:1 Coaching

Buyer Personas

Top Down vs Bottom Up

Leveraging Existing Customers

Sales Process

Demo Storytelling

Hunting & Cadences

CS & Sales Process

Our Fractional Head of Sales Model is here to Build Your Sales Rock Stars with you - faster & smarter to get ARR in the door.

StartupSalesGrowth.ca is here to help Startup Founders get their Sales Teams up & running; onboarded; trained and sales savvy - faster & smarter and cost effectively.

With Sales, like life - We get what we put in:

As Founders, we're looking for sales as fast as possible.  The WHITE BOARD illustrates the Sales Reality & the disciplines that our Reps need to master. 


The Green is your Product. 


The Red is just some of the Internal Sales disciplines. 


The Purple is a few of the Sales Capabilities that Sales Reps need to feel confident Owning when Interfacing outside of your Business. 

As Founders you've become hyper intimate with your Product/Service. 


Salespeople need the right coaching, learning & strategies to get confident & get your sales inside the door!


RESULTS:


Without the heavy lifting inside your Sales Department - Founders can expect:


-Little to NO Sales in 1st year

-High Turnover

-More Recruitment Fees spent in vain 

-Bummed Out Team Culture

-Founders questioning their Product/Market Fit

- Founders taking the reins back on Sales

Flying & Navigating the Enterprise Sale Successfully

The "PLANE" Analogy:

Your company has Airplanes grounded. Each rep is a Pilot of one of the aircraft. The Plane can't take-off until the seats get filled.

The Seats Are Filled

We see this over and over again. We've filled some seats. We've been flying with passengers aboard. In some cases we've had these passengers aboard for months and months.

Who are the Passengers?

Too often we're flying around with the wrong passengers onboard. The decision makers haven't gotten on the plane - Ever!

Deals get signed in the First Class Lounge

These are the most expensive seats on the plane where the wine flows and deals are signed. It's also the priciest seats on the plane so we need to ensure those with wallets and the power to make decisions are sitting in them.

Find the "Right" Passengers or Don't Leave the Ground:

The earlier you get the decision makers on the plane the shorter your sales cycle. Your sales reps need to get the decision makers on the plane if even seated at the back of the plane. With the "Right" work and value-add - we will convince the decision makers to invest more time and money & bring them closer and closer to the First Class section.

First Class has it's privileges:

 Once your Sales Team has invested the right energy with the right passengers over the Enterprise Sales Cycle (the overseas flight) the Passengers and your Sales Team should enjoy a beverage and celebrate a partnership. This part of the Sales Cycle shouldn't take long!!

Startup Founders - Our Startup Sales Services for hire:

FRACTIONAL HEAD OF SALES

NEW TO SAAS SALES BOOTCAMP

FRACTIONAL HEAD OF SALES

We engage with startups and their existing Leadership Team & assemble a customized plan to kick start their Sales efforts - with us onboard!






Contact us to Learn more

2 DAY SALES WORKSHOP

NEW TO SAAS SALES BOOTCAMP

FRACTIONAL HEAD OF SALES

You might have an existing sales team. Perhaps they're underperforming or need a fresh perspective....Sometimes it's a new voice that's needed. We work to help your salespeople nail their sales pitch; demo & focus on ways to develop net new business. Progressing stalled deals and creating momentum no matter what stage the opportunity is at. 

Contact us to Learn more

NEW TO SAAS SALES BOOTCAMP

NEW TO SAAS SALES BOOTCAMP

NEW TO SAAS SALES BOOTCAMP

You're not as yet employed in Saas Sales but you want a leg up! We're here to help!

Whether you're looking for your first sales job inside the Software Development Industry & want a head-start on learning the basics and bettering your interview skills Or you're a stellar Sales rep from a different industry ready to sell software - - we have you covered. And we'll have some fun. 

Contact US TO Learn more

Startup Sales Growth Blog

What Founders Have to Say about Our Services:

KOMSTADT INC.


 Michael is one of the most dedicated & hard-working individual that I have ever worked with! His mission was to get our company off the ground and setting us in the right direction.... and that's exactly what he did and I'm grateful of his help!

Following an acquisition - Komstadt made the decision to bring our new workplace offering to North America from Asia. Our biggest concern/challenge was to find someone who we could trust overseas and had our best interest in mind. We hired Michael at StatupSalesGrowth.ca to Lead our Go To Market Efforts. Michael was effectively tasked with: Building our Story to bring to NA - why us? why now?, Determining which Verticals would be a fit and what personas would be ripe for introductions. Using his years of selling and marketing with startups - Michael quickly set off to run campaigns on his own to book meetings and best position our offering. To date we have met with some of the most demanding & large scale Universities & Airports & Commercial Real Estate Firms. Michael built out each stage gate of our sales process confidently & intelligently. He further took command over our North American operations and worked tirelessly across time zones to ensure the business was as productive as possible.

Michael helped us build out our Customer Success playbook for onboarding, training & roll outs. I directly managed Michael and we had a very strong and transparent relationship from Day 1. I could always count on Michael to catch me up to speed with the "pulse" of our day to day. He played a key role in developing our NA sales and operations culture and helping to fine-tune our strategy as we collected data.

I'd recommend Michael for any CEO/Founder who is looking for a right-hand man who will be honest, work hard & put his "all" into each hour of each day".

Steven Man, CEO Komstadt Inc. 


ZIRO


I am pleased to write a recommendation for Michael, who made significant contributions to our business.

Michael brought an unparalleled level of energy, drive, and a much-needed sense of urgency to our organization. His innovative "New Day" approach re-ignited our enthusiasm and had a profound impact on our company's trajectory. Michael possesses excellent knowledge of sales, business development and connecting with customers. He has the unique ability to guide us in connecting with the "right" people within our customer base, demonstrating how to truly listen to their needs, and emphasizing the importance of prioritizing their requirements over our own, which unfortunately, not all salespeople do.

What truly sets Michael apart is his commitment to connecting with our customers on a personal level, treating them with the same respect and consideration that we all expect. His boundless passion and phenomenal salesmanship skills are second to none. Michael has the remarkable ability to ask the right questions that many often overlook, instilling confidence where it was needed, and simplifying our sales process to make it more efficient and effective.

But perhaps the most admirable quality Michael possesses is his unwavering dedication to being there for every member of our team when they needed him. He has a unique ability to understand each individual's needs and deliver precisely what is required because he recognizes that everyone is different. Michael has the knowledge, experience, and expertise that any company can benefit from. I wholeheartedly recommend Mike to any organization seeking a dynamic, results-driven, and compassionate professional who will make a significant difference in their business



Steven Karachinsky, CEO ZIRO


BROKERBAY - NYSE:CARR


Michael is a powerhouse. He learned BrokerBay's complex product quickly, and in no time guided our sales expansion into the US market - and ultimately to our acquisition. Michael is an incredibly dedicated individual and takes being successful seriously. From my experience managing Michael, I can tell you that he knows how to cut through the noise, takes extreme ownership for of his deliverables, and always brings amazing energy to the table.


Costa Ntoukas, CEO & Co-Founder, BrokerBay acquired by NYSE: CARR

WILLOW


Michael is a sales expert through and through. His natural ability to build relationships combined with his wide range of experience, energy, and technical knowledge make him a tremendous asset to any organization.



Logan Yergens, CEO & Co-Founder Willow.ca

About Us

Michael Jay Gruenstein MBA, Founder

Quick Bio

Bianca Levy, Head of Marketing & Events

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Contact Us

Email: MikeJayGru@gmail.com Or Call 416.271.2066

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